Luddy Social Media Strategy

Tools and resources

Browse the Luddy School’s photo gallery. For visuals featuring the IU Bloomington campus or other external units, contact the luddymco@iu.edu.

Need a custom lockup? Request one here or download an existing lockup from the gallery. Please note that unofficial lockups will be rejected from IU Licensing if created outside of the generator.

Learn more about IU’s primary and secondary brand colors.

Adobe offers a free AI podcasting software that will enhance low quality or unclear audio. Try the software.

For IU or Luddy-themed footage, contact luddymco@iu.edu. For free stock video resources unaffiliated with the university, visit Abode Stock, Pexels, or Pixabay.

IU provides all students, staff, and faculty with free access to Adobe Stock (excluding video). Choose from thousands of free photos, vectors, icons, and more.

Mission, goals, and objectives

We aim to elevate the core mission of the Luddy School through digital and social media platforms:

“Across a broad range of applications, we unite the full breadth of computing, information science, and technology to lead education and research forward, and enhance the well-being of humanity.”

Social media serves as a crucial application we utilize to elevate, promote, and solidify Luddy’s brand and overall mission as a school.

Through social media platforms, we identify 3 primary goals to broaden the Luddy School’s outreach and connections, highlighting the ways in which Luddy contributes to the greater needs of society through technology, research, and teaching:

  • Support the mission of the Luddy School
  • Share the work of Luddy students and faculty to a broader audience
  • Strengthen the reputation of the Luddy School

Examples of content supporting the four strategic pillars

Student success and opportunity

  • Student interviews featuring all majors within Luddy
  • Highlight Luddy programs, courses, initiatives, and events
  • Luddy senior/graduation spotlights
  • Luddy student takeovers
  • Luddy student internship experiences and opportunities

Transformative research and creativity

  • Luddy faculty research press releases, blogs posts, or mentions in the media
  • Luddy student research
  • Luddy academic programs and initiatives
  • Luddy faculty grants, awards, and publications

Service to our state and beyond

  • Luddy-specific research that benefits the community, state, or country
  • Luddy student, staff, or faculty interactions with the local community
  • Luddy events that include the local community
  • Research or programs that support workforce growth/development
  • Research findings that benefit humanity

School culture and operations

  • Event coverage featuring Luddy Hall, faculty, staff, students, etc.
  • Luddy-affiliated student organization features
  • Luddy institutes/research center events, programs, and features
  • Facility spotlights
  • Highlight academic program development of courses
  • Service learning experiences
  • Faculty/student/staff highlights

Responsibilities and requirements for Luddy-affiliated accounts

When developing content for social media, it is important to understand who your primary audience is and to consider what information this audience is interested in engaging with. If engagement on your content appears to be low, understanding who exactly your core audience is and what content provides them the most value will inform your creative direction and increase your engagement and outreach metrics. Your content should seek to reflect the intersection of both internal values and external interests.

Requirements for all Luddy affiliated accounts:

  1. Must have a designated social media strategy that is re-evaluated regularly (minimum annually)
  2. Must have defined goals for the account outlined in said strategy
  3. Must post an average of 3 to 5 times a week
  4. Must have a designated staff member to monitor comments and messages daily (including weekends)
  5. Must respond to questions within a 48-hour window
  6. Must track performance analytics in some capacity to support regular strategic evaluations
  7. Must define and understand core audience
  8. Must follow accessibility standards outlined in this document
  9. Must follow IU and Luddy brand guidelines
  10. Must provide content that serves the general public, avoiding niches
  11. Must not schedule content more than 24 hours in advance
  12. Must have unique content that is not or cannot be shared elsewhere

All new IU Luddy social media accounts should first be vetting with the Marketing and Communications team. Please fill out this form and email to Kyah Hiers-Vavrek at krhiers@iu.edu if you are interested in creating a new Luddy-affiliated account. 

Understanding your audience

For each individual social media account, a primary audience should be determined in order to cultivate high-impact content.

Additional practices to consider for audience evaluation:

  1. Regularly review data and insights on your audience demographics through social listening tools or analytics provided by the platform you’re using.
  2. Develop persona profiles of typical audience members to better understand their values and interests.
  3. Dedicate time to engaging with your network—like their content, make comments with substance, and repost/boost where appropriate. Take note of what content your network is engaging with.